Privacy policy
London Eye does not collect your data. There is no account, no server, no analytics and no advertising. Nothing you do in the app is sent to us, because there is nothing to send it to.
Last updated 25 October 2026
That is the whole policy. The detail below is only there to be specific about it.
Location
The Near Me screen asks for your location so it can sort places by how far you are from them.
- The app asks iOS for one fix, at coarse accuracy.
- That fix is held in memory for as long as the screen is open. It is never written to disk and never transmitted to us.
- If you are outside London, the screen can offer places near you instead. To do that it asks Apple's MapKit what is nearby, which sends your approximate location to Apple exactly as it would if you opened Apple Maps. That is Apple's service under Apple's privacy policy, not ours, and we receive nothing back from it about you.
- Refusing location permission costs you that one screen. Everything else in the app works without it.
Photographs
The app lets you keep photographs against places you have visited.
- They are saved inside the app's own storage on your device.
- They are never uploaded, never shared, and not readable by other apps.
- Deleting the app deletes them.
What you have ticked off
The Been There screen remembers which places you have marked as seen. That is a list of identifiers stored on your device, and it stays there.
What we do not do
- No analytics or usage tracking of any kind.
- No advertising, and no advertising identifiers.
- No third-party SDKs that collect data.
- No crash reporting that identifies you.
- No sale or sharing of personal information, because none is collected.
- No tracking across apps or websites.
Links to other websites
Entries link out to museums, galleries, transport operators and ticket sellers. Those pages open in Safari inside the app. Once you are on somebody else's website, their privacy policy applies, not this one.
Children
The app is a travel guide. It does not knowingly collect anything from anybody, of any age, because it does not collect anything at all.
Changes
If a future version of the app ever starts collecting something, this page will say so before that version ships.
Contact
Keith Maciver, Aipple Media Apps — admin@aipple.net