Privacy policy
London Eye does not collect your data. There is no account, no server, no analytics and no advertising. Nothing you do in the app is sent to us, because there is nothing to send it to.
Last updated 5 November 2026
That is the whole policy. The detail below is only there to be specific about it.
Location
The Near Me screen asks for your location so it can sort places by how far you are from them.
- The app asks iOS for one fix, at coarse accuracy.
- That fix is held in memory for as long as the screen is open. It is never written to disk and never transmitted to us.
- If you are outside London, the screen can offer places near you instead. To do that it asks Apple's MapKit what is nearby, which sends your approximate location to Apple exactly as it would if you opened Apple Maps. That is Apple's service under Apple's privacy policy, not ours, and we receive nothing back from it about you.
- Refusing location permission costs you that one screen. Everything else in the app works without it.
Photographs
The app lets you keep photographs against places you have visited.
- They are saved inside the app's own storage on your device.
- They are never uploaded, never shared, and not readable by other apps.
- Deleting the app deletes them.
What you have ticked off
The Been There screen remembers which places you have marked as seen. That is a list of identifiers stored on your device, and it stays there.
The Story Behind
When you take or choose a photo on The Story Behind screen, the photo is sent to our server at aipple.net, which passes it to Google's Gemini service to work out which place in this guide, if any, it shows. The app then shows its own writing about that place. Four things are worth being precise about.
- The photo is not kept. Our server holds it only while your request is answered and never writes it to disk. Google may keep API requests for a limited time to check for misuse, under Google's own terms, and does not use them to train its models.
- Your location is not sent. If you allow location, the app uses it on your phone to pick out the nearby places in the guide and sends that short list of names with the photo — never the position itself. A photo chosen from your library is redrawn before it is sent, so any position saved inside it stays on your phone.
- A random identifier counts your uses. To limit each phone to ten looks a day, the request carries a random identifier the app makes the first time you use it. It is not linked to you, your name or your Apple account. We keep only that identifier, which app it came from and the time, and delete them after two days.
- The camera is optional. iOS asks before the app can use it. Say no and you can still choose a photo from your library.
What we do not do
- No analytics or usage tracking of any kind.
- No advertising, and no advertising identifiers.
- No third-party SDKs that collect data.
- No crash reporting that identifies you.
- No sale or sharing of personal information, because none is collected.
- No tracking across apps or websites.
Links to other websites
Entries link out to museums, galleries, transport operators and ticket sellers. Those pages open in Safari inside the app. Once you are on somebody else's website, their privacy policy applies, not this one.
Children
The app is a travel guide. It does not knowingly collect anything from anybody, of any age, because it does not collect anything at all.
Changes
If a future version of the app ever starts collecting something, this page will say so before that version ships.
Contact
Keith Maciver, Aipple Media Apps — admin@aipple.net